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AADAR is India's 1st Digital Ayurvedic Platform for Men that brings together ancient wisdom in the form of Ayurveda for today's consumers using new-age technologies. We bring together science-backed solutions made from natural and handpicked ingredients, focussing on overall men’s health through easy-to-consume products and services..
Along with establishing Ayurveda as a contemporary way towards attaining the best of health, AADAR is also an ambitious attempt to promote Ayurveda and make it more available to men and everyone around them, globally. We aim to become a holistic platform availing information and discussions for men who want to use and benefit from Ayurveda. A place where a man can talk or learn about issues without judgement, shame or embarrassment.
Decades ago when Aadil Shah, the Founder of AADAR, experienced Ayurveda in its truest sense to treat himself on certain health concerns, he realised the true potential and benefits of Ayurveda that millions of Indians were being devoid of. Aaadil fondly recalls how his grandmother, who used Ayurvedic formulations to treat daily issues in their family like indigestion, blood sugar, etc. led him to discovering Ayurveda in its true essence. With his own experiences with Ayurveda, he started seeing these formulations in a new light and started on the journey towards bringing these solutions to the modern lifestyle. This led to the foundation of AADAR in 2018. Backed by strong research and scientific validation, today, each product of AADAR is formulated based on the key principles of Ayurveda. AADAR aims to create a digital Ayurvedic platform for men to provide the necessary consultation and inculcate the age old wisdom in the way Indian men lead our lifestyle today.
The word Ayurveda has been derived from two words – "Ayur" and "Veda" that together mean "the science of life." Ayurveda is a complete system of Indian medication for the physical, mental and spiritual well being. There are 3 types of dosha in Ayurveda. These are Kapha (Earth), Pitta (Fire), and Vata (Wind). People's body tends to be dominated by one of them. And every medicine at AADAR is geared towards bringing one of these forces into harmony in the body.
Being an all-inclusive health platform for men, we are inspired by the women around us who are continuously making things better for themselves, for their families, and for those around them. And for that matter, we're proud that our manufacturing is led and executed by entirely by women. We firmly believe that empowering women and providing employment opportunities to women is the best way to promote and make a difference in our community. And for every AADAR product you include in your lifestyle, this is how you are contributing to a community created of the women, by the women, and for the women.